Why RodrockMeet The Team

You could say homebuilding and real-estate development are in Brian’s blood. His grandfather became a homebuilder after the war and encouraged his son-in-law to follow suit. In time, Brian’s father transitioned from school teaching to homebuilding full time—before becoming one of the largest residential real-estate developers in Johnson County. As Brian says, “I was around construction and building all my life. It’s what I knew from day one.”

Brian began building homes in 1999 before partnering with his own brothers-in-law to form Rodrock Homes in 2002. In 2018, the trio expanded the business to encompass Rodrock Development. Brian specializes in banking relationships, land acquisitions, product development, and realtor relations. He revels in the beginning phases of a planned development and says the arrival of a family into a new home is the most gratifying part of his work.

When he’s not at the helm of Rodrock, Brian enjoys camping, fishing, hunting, hiking, and piloting small aircraft. He also finds immense pride in surveying the rooftops Rodrock has constructed, knowing he’s had his hand in something that serves as a cornerstone for the growth of a family—built to withstand the test of time.

Jeff has been with Rodrock Homes since its formation, having transitioned from IT consulting and testing after some 6 years. Having loved the building process since he was a child, the opportunity to work with family and create neighborhoods and homes seemed like a dream come true. He oversees construction in the field, helps design developments, keeps everyone on schedule, and manages the buyer experience—from contract negotiations through the warranty. And, Jeff says, it isn’t all that different from his previous work: Creating a product, managing timetables, selling and delivering the product to customers, and ensuring their happiness.

When not keeping his eye on construction schedules, Jeff enjoys spending time with his wife and children, attending Royals and Chiefs games, traveling to Florida, hunting, fishing, and perfecting his barbecue skills. He enjoys the fast-paced and ever-changing nature of his work at Rodrock, but more than anything, at the end of the day, he likes knowing he “did something good, helping people move into a home they love.”

Jeff joined the Rodrock team in 2002, putting into practice what he’d been teaching to students for more than a decade: How to identify what customers want and promote it appropriately. Jeff is in charge of all forms of marketing for Rodrock and revels in the challenge of identifying a consumer need and providing a solution. Every day is different, which Jeff appreciates, offering new opportunities and growth.

In his spare time, Jeff enjoys traveling to national parks and sandy coastlines and capturing the beautiful scenery digitally. His three children also love photography, so it’s become a family affair. Jeff considers himself fortunate to work with both his brothers-in-law as well as an extended work family. “It’s not just a job—it’s the chance to work with people who’ve become like family after some 15-plus years.”

Brooke has been working at Rodrock Homes since 2010, playing an integral role when the company purchased its first development and began to expand. As CFO, Brooke is in charge of managing all aspects of company financing, including planning, cash flow management, and reporting—as well as maintaining current and developing future lender relationships. In short, she ensures all decisions made are financially sound.

Brooke maintains her CPA accreditations while also balancing a full household. With the help of her husband, she stays busy with their two young sons. The family passes as much time as possible out-of-doors, riding bikes, hiking, boating, and playing soccer. The active crew loves to escape to the mountains for new adventures, but Brooke also appreciates all the comforts of home—and the importance of thriving, safe communities for families. It’s part of what makes her work with Rodrock so personal, and so rewarding.

Steve is a veteran in new home construction, having built homes for more than three decades, 19 of those years with Rodrock. Today he oversees community development and maintenance, making and keeping Rodrock communities beautiful.

Steve has been married for 28 years to the same wonderful woman and has three amazing kids. He loves to spend time with family, especially long walks with his wife and beloved dog.

Dalie joined the Rodrock team in 2019, after 4 seasons with Chicago Cubs as Integrated Marketing Manager and 3 years at Bass Pro Shops as an Internet Marketing Specialist. He loves to come in every day and communicate all the wonderful benefits of living in a Rodrock community with potential homebuyers through Rodrock's marketing channels.

Outside of work, Dalie loves to spend time with his beautiful wife, Monica, and precious baby girl, Colleen. When Colleen allows it, Dalie loves to spend the evenings and weekends watching Cubs baseball and Oklahoma Sooner football.

Bruce has been active in the local real estate market since 1995. Prior to real estate, he served as a criminal investigator for the state of Kansas. Bruce has enjoyed all facets of the residential real estate market during his career, including as a partner/owner of a residential building company and development company, as well as taking an active role in various oversight boards with the Kansas City Regional Association of Realtors®. His deep understanding of the building process, developer responsibilities, and customer needs have been integral to his success.

Outside of work, Bruce loves spending time with his beautiful wife, Toni, and his daughters, Kaitlyn and Taylor, and their families. He especially enjoys spoiling his grandchildren, Elliot and Hudson! Golf, Chiefs football, Hilton Head, S.C., and honing his grilling techniques are some of Bruce’s favorite pastimes.